Give Miami Day
Organization: Live Like Bella Childhood Cancer Foundation
Role: Senior Manager of Communications
Timeline: Annual campaign (condensed multi-week fundraising window)
The Goal
Drive donations and awareness during Give Miami Day, a high-volume, time-bound fundraising initiative, while clearly communicating the mission and impact of supporting children and families affected by childhood cancer.
The Challenge
Give Miami Day is an extremely competitive fundraising environment, with hundreds of organizations competing for attention within a short time frame. The campaign needed to stand out emotionally and visually, motivate donors to act quickly, and maintain clarity across multiple channels — all while managing strategy and execution in-house with limited resources.
My Role
Led overall fundraising campaign strategy and execution
Developed messaging, storytelling framework, and visual direction
Designed all creative assets across digital platforms
Planned and executed multi-email fundraising campaigns
Managed social media promotion and content scheduling
Ensured message consistency across all campaign touchpoints
Strategy & Approach
Developed a clear, donor-centered narrative focused on urgency, impact, and generosity
Created an integrated campaign plan across email, social media, and digital promotion
Designed a cohesive visual system to unify all campaign materials
Leveraged storytelling and patient impact to connect donations directly to outcomes
Executed the campaign end-to-end as a one-person marketing team, ensuring clarity and consistency throughout
This campaign focused on generating support for the Bell of Hope Endowment Fund, emphasizing the lasting impact of donor generosity. The core message centered on the idea that every gift provides more than financial assistance - it gives hope, more cures, more birthdays, and more milestones for families facing childhood cancer.
Leading up to Give Miami Day, the content strategy focused on building emotional connection through patient stories. On Give Miami Day itself, the messaging shifted to strong calls to action, supported by video content including a young patient ringing the bell at our headquarters and sit-down interviews with donors who contributed to the endowment, sharing what the fund, and its future impact, meant to them.
Each email mirrored a corresponding social post while expanding more deeply on the featured child’s story. The goal was to show what donor support has already made possible for the children and families Live Like Bella serves, and to highlight the long-term impact continued giving can have.
Results & Impact
Contributed to successful Give Miami Day fundraising efforts year over year
Drove donor engagement during a condensed campaign window
Increased visibility and awareness for the foundation’s mission, and specifically, their newly launched endowment fund.
Strengthened donor trust through clear, emotionally resonant messaging
Raised over $20,000 with campaign that had no matching dollars and marketing budget.