Live Like Bella Superhero 5k Marketing Campaign
Organization: Live Like Bella Childhood Cancer Foundation
Role: Senior Manager of Communications
Timeline: Five weeks
The Goal
Drive registrations, awareness, and community engagement for the annual Superhero 5k - a family-friendly fundraising event supporting children battling cancer.
The Challenge
The campaign needed to balance fundraising with accessibility, appealing to families, runners, and community supporters while standing out in a crowded local race market. All creative and marketing execution was managed in-house with limited resources and a tight timeline.
My Role
Led overall campaign strategy and execution
Developed messaging and visual direction
Designed all creative assets across digital and print
Planned and executed email marketing campaigns
Managed social media promotion and content scheduling
Supported event branding, signage, and participant materials
Strategy
Established a clear campaign narrative centered on community, impact, and family participation
Created an integrated marketing plan across email, social media, and event promotion
Designed a cohesive visual system to carry across all campaign touchpoints
Leveraged storytelling to connect registrations and fundraising directly to mission impact
Executed the campaign as a one-person marketing team, ensuring consistency and clarity throughout
The Work
Meta Ads
Medals, t-shirts, and bibs
Billboards
Social Promo
Email Marketing
Results & Impact
Supported strong event registrations within a small campaign window
Contributed to fundraising efforts benefiting children and families impacted by childhood cancer
Drove consistent engagement across email and social channels
Strengthened brand recognition and cohesion across all event touchpoints
