Bella’s Ball

Organization: Live Like Bella Childhood Cancer Foundation
Role: Senior Manager of Communications
Timeline: Annual campaign and event execution

The Goal

Create a cohesive, high-impact gala experience that emotionally connects donors to the foundation’s mission while reinforcing brand identity, storytelling, and fundraising goals - both leading up to the event and onsite.

The Challenge

The gala is the foundation’s most visible and high-stakes event of the year, requiring a balance of elegance, emotional storytelling, and clarity of mission for a donor-focused audience. The experience needed to extend beyond traditional event marketing, translating the foundation’s impact into a physical environment that felt intentional, respectful, and immersive - all while maintaining brand consistency across marketing, onsite design, and collateral

My Role

  • Led overall marketing strategy and creative direction for the gala

  • Developed the event theme and narrative framework

  • Oversaw all pre-event marketing and communications

  • Created and executed the onsite patient exhibit

  • Directed visual storytelling across signage, environmental graphics, and collateral

  • Influenced decor and spatial design to support the event theme

  • Ensured brand consistency across digital promotion, print materials, and onsite experience

Strategy

  • Treated the gala as a full brand and donor experience, not just a single-night event

  • Developed a cohesive theme and narrative that carried from marketing materials into the physical space

  • Designed the onsite exhibit to humanize the mission and illustrate impact through storytelling

  • Used environmental design, signage, and visuals to guide guests through an emotional journey

  • Balanced powerful storytelling with a polished, donor-appropriate aesthetic

  • Ensured all creative and messaging aligned with fundraising objectives and brand values

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Results & Impact

  • Elevated the overall donor experience through immersive storytelling and intentional design

  • Strengthened emotional connection between guests and the foundation’s mission

  • Reinforced brand consistency across marketing, event design, and collateral

  • Supported fundraising and donor engagement goals during the foundation’s most visible event

    (You can add numbers later if you want — this is strong and appropriate without them.)

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