Hi, I’m Ethel.
Creative, Storytelling & Brand Leadership for Purpose-Driven Organizations
For nearly a decade, I’ve helped mission-driven organizations bring their stories to life through campaigns, events, and thoughtful visual design.
As Senior Manager of Communications at the Live Like Bella Childhood Cancer Foundation, I lead marketing strategy and creative execution across campaigns, digital content, fundraising initiatives, and large-scale events.
While Live Like Bella is where I’ve led much of this work, my role has also involved developing creative campaigns and materials for collaborations with organizations including Miami International Airport, PepsiCo, Miami-Dade County, and other corporate and community partners.
My work focuses on turning powerful missions into meaningful experiences that inspire engagement, participation, and lasting support.
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